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Welcome to Superior Country

At the centre of Canada and along the world’s largest freshwater lake – Lake Superior.

We offer you the natural beauty of a spectacular lake and engaging touring routes. Affordable family fun, exciting eco-adventures as well as world class fishing and hunting awaits.

Whether you’re climbing the Sleeping Giant, visiting the City of Thunder Bay, camping on a remote lake or trolling for the big one on Lake Nipigon, we’ll offer you a true taste of everything great in Superior Country. Catch the Superior spirit and soothe your soul.

Articles See More Articles

  • Lake Superior Ale Trail

    The Lake Superior Ale Trial offers many fantastic breweries to wet your whistle along the way. Why not sample them all? Here are the breweries that you can add to your trip on the Lake Superior Circle Tour!

  • Waterfalls of the Lake Superior Circle Tour

    It is no secret that some of the greatest waterfalls come from the Lake Superior area. With the abundance of rivers and streams flowing into it, and the diverse landscape surrounding it, the waterfalls on the Lake Superior Circle Tour are something you won’t want to miss.