About Superior Country

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Superior Country builds and sustains a world class tourism destination for visitors by marketing the region, fostering relationships with members, and collaborating with partners.


To increase visitation to the region by being a leader in the tourism industry with innovative approaches that allow for heightened awareness about superior products and experiences.

Our Team

Dan Bevilacqua Executive Director/President

Dan has served as the Executive Director of Superior Country since November of 2014. He is widely known for his passion and love for the region. Dan works tremendously hard to ensure that tourism stakeholders within the Superior Country region are well represented, advertised, and flourish as Superior Country members. In his free time Bevilacqua can be found fishing the Nipigon River, attending local events, or volunteering for many organizations, boards, and committees.

Vicki Banning Executive Assistant

Vicki has been working with Superior Country since the early months of 2018. She has spent most of her professional career working in the tourism and service sectors. Born and raised in Nipigon, Vicki fell in love with the region.

Suzanne Kukko Northshore Tourism Coordinator

Suzanne was born and raised in Thunder Bay, obtaining her Honors B.F.A at York University.  Her professional experience includes seven years as a writer/director/producer crafting award-winning media projects for Ottawa-based Carleton Productions. Prior to joining the Superior Country team, Suzanne spent six years working alongside committees, partners and stakeholders as Nipigon’s Economic Development Officer.  In her spare time, she enjoys walking her dog and hiking the north shore of Lake Superior – where her absolute favourite trail is Mazukama Falls.  Suzanne and her family have been fortunate to call Nipigon home since 2006.

Suzanne’s position has been created to implement the recommendations of the Lake Superior North Shore Tourism Strategy

Board of Directors

Paul Morralee Chair

Paul’s dedication and passion for the region can be witnessed in every aspect of his professional career and his daily life. He volunteers countless hours for many organizations and always looks for opportunities to enhance visitor experiences as they travel the region.

Levina Collins Vice Chair

Levinas commitment to the Superior Country region can be seen through her involvement on many different boards and committees. She has spent her entire professional career enhancing the region for both locals and travelers.

Tammy Kushnier Treasurer

Tammy & Dave are the owners of Ole’s Adventure Resort Ltd. Their families have been at Whitefish lake for over 50 years, fishing has been the very fiber of who they are.  They raised their 4 children fishing and camping in this amazing area.  It is their belief that this is such an important part of family and community that everyone should have access to it. They have made it their goal to promote tourism and access for children, persons with disabilities and family’s.

Florence MacLean Secretary

Florence MacLean was born and raised in Thunder Bay, ON and has made a career out of promoting Northern Ontario as the best place to live, a great place to have a career and an exciting place to play. In the summer months you will find her camping in many of the provincial parks along the North Shore, kayaking in the beautiful lakes and rivers and riding her motorcycle around the Great Lakes. In the winter months you will find Florence in her glass studio creating glass art that can be found for sale in several tourist centres between Red Rock and White River. In her spare time, Florence is the Economic Development Officer for the Township of Manitouwadge furthering her passion to promote Northern Ontario.

Ashley Davis Member at Large

Ashley Davis has always been pulled back to the Superior Country Region. Having grown up in Red Rock and furthering her studies abroad she returned to Red Rock in the hopes of giving back to the community which helped shape who she is today. She enjoys hiking, time in the outdoors and working on various crafts. She now operates a small arts and crafts related business creating and selling photographs, wire-wrapped jewelry, and pebble art all using featuring local and regional scenes.

Norm Bevilacqua

Norm is a member of Skal Canada, a professional organization of tourism leaders around the world promoting global tourism and friendship. He has also been involved in the hotel industry for over 40 years and is the Governor for Best Western properties in Northwest Ontario.

Brent Henley

As the Tourism Coordinator for the Municipality of Greenstone – Nature’s Home Town, Brent represents several communities along Highway 11 which hosts 50% of the lodge and outfitters that can be found within the Superior Country region. He continually strives to ensure the Superior Country region is well represented and advertised as a strong tourism destination.

Kyle Vescio

As the owners and operators of Kashabowie River Resort Kyle and Tracey’s lives revolve around travelers and tourism. They strongly believe in the importance of visiting anglers to Ontario and are large supporters of marketing Superior Country as a fishing and hunting destination.

Brian Kurikka

Brian Kurikka is a Councillor with the Municipality of Neebing. Born and raised in Superior Country, Brian is an avid outdoors person enjoying fishing, hunting, hiking and cross-country skiing.

Stacy Moffat

Stacy Moffat is the Special Projects Coordinator for the Township of Terrace Bay. She has been living and working locally in Terrace Bay for over 9 years. Born and raised in Manitouwadge, ON, Stacy graduated Graphic Design at Cambrian College in Sudbury before returning to the North Shore where she’s made Terrace Bay her home ever since, thus making her extremely familiar with the nuances of living, working and playing in Northern Ontario. She has over 12 years of Graphic Design experience which includes active roles in corporate branding, social media management, marketing, advertising and mentoring interns. Stacy also has additional education in Accounting and Economic Development courses. She’s also been studying for her drone piloting license. Being extremely comfortable with technology, she has extensive knowledge and experience with IT communications.