Tell everyone that your business is 2SLGBTQIA+ friendly and your customers will feel welcomed and accepted. Register your Business
Businesses can now register with Superior Country as a 2SLGBTQIA+ Welcoming business to be featured in a dedicated directory that highlights inclusive and affirming spaces across the region. This is a great opportunity to show your support for the 2SLGBTQIA+ community and attract a broader audience that values diversity and respect.
As part of the registration process, businesses can also request access to Diversity & Inclusion Training developed by Canada’s LGBT+ Chamber of Commerce (CGLCC), offered through Superior Country. This training provides valuable insights and tools to help businesses foster more inclusive environments and better serve both their team and clientele.
Register your business HERE
Want to create a more welcoming space? These resources can help your business be more inclusive. Welcome 2SLGBTQIA+ guest to your business
The businesses within the 2SLGBTQIA+ Welcoming Directory have shown to foster inclusive spaces for their customers. They have participated in Diversity & Inclusion Training developed by Canada’s LGBT+ Chamber of Commerce (CGLCC) through Superior Country and/or are registered on the Rainbow Collective directory, Rainbow Registered, or recognized by Tourism Thunder Bay as 2SLGBTQIA+ owned businesses or self-identified allies.
Creating a welcoming space for the 2SLGBTQIA+ community can help businesses build stronger, more inclusive connections with both customers and staff. The 2SLGBTQIA+ Tips Booklet, developed by Superior Country and Tourism Thunder Bay, offers practical guidance to help businesses take meaningful steps toward inclusion. From fostering respectful interactions to creating spaces where everyone feels seen and valued, the booklet is a helpful starting point for businesses looking to grow their awareness and impact. Embracing these practices not only supports community well-being—it also makes good business sense.
2SLGBTQ+ Product Strategy Plan
The 2SLGBTQ+ Product Strategy Plan aims to enhance the region’s appeal as an inclusive and welcoming destination. By implementing this strategy, businesses can benefit in several ways. Firstly, it encourages the development of products and services that cater to the 2SLGBTQ+ community, potentially opening up new markets and customer bases. Secondly, it promotes inclusive marketing practices, which can enhance a business’s reputation and attract a diverse clientele.
Lastly, by aligning with the strategy’s goals, businesses can participate in community events and initiatives, fostering stronger community ties and collaborative opportunities. Overall, this strategic plan provides a framework for businesses to grow while supporting inclusivity and diversity in the region.
