Measuring Success Around the Lake

Superior Country proudly manages and promotes the Lake Superior Circle Tour, one of North America’s most iconic road trip routes. This page provides access to Lake Superior Circle Tour Reports, which highlight key initiatives, marketing outcomes, and the ongoing growth of the Circle Tour brand.

These reports showcase the impact of campaigns, partnerships, and visitor engagement strategies dedicated to elevating the Circle Tour experience. For a broader look at Superior Country’s organizational highlights and initiatives beyond the Circle Tour, you can view our full Annual Reports.

arrow-blue-right 2025 - Lake Superior Circle Tour Campaign Report
arrow-blue-right 2023-24 Lake Superior Circle Tour Report
arrow-blue-right 2022-23 Lake Superior Circle Tour Report
arrow-blue-right 2021-22 Lake Superior Circle Tour Report